The Role of Media in the Music Industry Essay - 849 Words

The Role of Media in the Music Industry When musicians produce albums, they want people to listen to the albums. There is not one specific way for a band or single musician to gain an audience and promote their music. Musicians use many different kinds of media to promote their music. They use visual media as well as strictly listening media. The radio, television, and the internet are all different types of media musicians use to promote their music. The radio is the oldest use of media for music. It has not lost its importance in spreading music though. Bands today still rely on the radio to help spread their music so people will want to but their albums. For a band to gain an audience and to get people to buy their albums they†¦show more content†¦Both MTV (Music Television) and BET (Black Entertainment Television) do not just play music videos. They also have interviews with musicians. This is another way for a musician to be recognized. Even if the audience doesn’t even hear a song from the musician being interviewed, they have still been introduced to the musician and the next time they are out buying CDs they may come across a CD from that musician and want to try it out. Shows dedicated to music also usually have a top ten countdown. To make it to the top ten countdown, the musician already has a lot of people listening to their music, but can still gain a lot more listeners. Just because it’s on the top ten doesn’t mean everyone has heard it, so if someone watching sees the video for the first time the musician may have gained another listener to buy the album. The internet is the one media that brings up the most controversy in bands spreading their music. Whether they promote it or not their music is downloaded for free on the internet. Most bands do not like that their music is downloaded for free, but they can’t do much to stop it. In a way downloading music for free could bring the musicians even more money. If a person likes one of the songs they downloaded off of the internet they may be inclined to buy the entire album or at least the single. After the person buys the latest album they may even buy earlier albums from the same artist if they like the music enough. The internet hasShow MoreRelatedEssay On Music Business Practices1744 Words   |  7 PagesEffective Music Business Practices The future of the music industry is currently undetermined as the technological development brought significant changes to the traditional music business environment and consequently the new music business practices are to be developed. The Australian music market is one of the largest in the world, being the sixth largest market in terms of revenues and the seventh in the digital sales (Music Australia, 2017). Live performance plays the important role in the music sectorRead MoreThe Impact Of Digital On The Music Industry902 Words   |  4 Pages The music industry has gone through some rough transitions with the exponential increase of newer technologies. Traditionally a music artist would become successful in signing a record deal and selling their album in stores. Music labels would play crucial roles in the success of artists facilitating the process of the many aspects involved with making a successful artist. However, today CDs seem to be virtually non-existent with the intr oduction of more convenient platforms such as, MP3s and theRead MoreThe Documentaries Killing Us Softly 4 Essay1252 Words   |  6 Pagesin mind, media, particularly the music video and advertisement industry, are essential parts of contemporary socialization, especially involving the perpetuation of gender roles in our culture. At a very young age, children learn, without difficulty, the differences between boys and girls, and what standards they are held to. Women are often objectified, systematically demoralized, and dehumanized in the music video industry and mainstream advertisement. External forces, such as the media, not onlyRead MoreThe Evolution Of The Music Industry1686 Words   |  7 Pages1877 to cassettes to digital recording in 1987 to MP3 in 1990 and to iTunes in 2003, the music industry has become an important global industry in last 50 years. The evolution of the music industry has given a boom to the economic activity in many geographical scales. Technological de velopment has been playing an effective role for the evolution of the music industries. Looking back at the success of these music businesses, it used to be all about fun, dignity, entertainment and business. There wereRead MoreMusic Videos Do More Harm Than Good For The Public1578 Words   |  7 Pagesgood she looks, not from who she is. Women have nothing else to offer but their beauty. Music videos are constantly communicating these messages to society. Popularized by the startup of MTV in 1981, music videos are a prevalent media form that people in America come face to face with every day. With content that is reflective of a male-dominated society, music videos do more harm than good for the public. Music videos constantly reinforce gender stereotypes, influence rape culture, and fuel the objectificationRead MoreCanada s Influence On The Canadian Culture1093 Words   |  5 PagesCanada’s media industries have played a huge role in the Canadian culture. The Canadian cul ture has integrated with other countries forming a successful globalization. Many countries including the United States have contributed to the success in Canada’s media industries. The success of globalization between all of the countries was predicted by Marshall McLuhan and ever since his prediction, the world can be depicted as a global village. The global village can be viewed as a tool, a tool that isRead MoreCelebrity And Image Of The Media1539 Words   |  7 Pagesactors, athletes, and models all depend on publicity from the media. Promotions through magazines, newspapers, concerts, movies, CD’s, sports networks and social media determine their success. Not only do the musicians, actors, athletes, and models depend on social media, but also on the fans. The media allows the public to be involved and interested in what s happening in different aspects of celebrity entertainment.The influence the media has on celebrity and image selling is very effective in prod ucingRead MoreThe Impact Of Internet On The Music Industry1276 Words   |  6 PagesIntroduction: The music industry consists of the companies and individuals that make money by creating and selling music (Wikipedia). The current music industry which emerged around the middle of the 20th century has been undergoing drastic changes for the past two decades. When the Internet, and peer-to-peer file-sharing services such as Napster, Kazaa and Limewire, began their rise at the turn of the millennium, many predicted that the music industry, among other entertainment sectors, was headedRead MoreIs Online Streaming- A Curse For The Music Industry?1204 Words   |  5 PagesOnline Streaming- a boon or a curse for the music industry? Since the invention of the internet and its mainstream use in public, the attitudes of people regarding music have changed. The old big chunks of cassettes and CDs have now been replaced by new convenient systems of digital media like iPods and smartphones, and the latest one is online streaming. Since the beginning of these services, there have been debates about their effects on the music industry. The action of Taylor Swift removing allRead MoreCase Study : Apple Inc.1349 Words   |  6 Pages Executive Case Summary As the billion dollar home entertainment industry, specifically within music, continues to grow and evolve at record rates, there seems to be some clear trends of availability, accessibility, manageability, portability and economic factors playing vital roles in the requirements to remain competitive in the digital music industry. Through time, the competitive nature of this industry has weeded out the weak competition and the strong have definitely bubbled to